Kriya’s expertise is in bringing creativity and focus to complex problems. We can tailor our process for the needs of each client, to enhance the effectiveness of each business’ products and services and, as appropriate, internal teams and processes.
Our offer is three-fold: we help clients (1) envision new products and services; (2) refine developing ideas; and (3) evaluate and improve existing products and services to better deliver on revenue targets, support business strategies, and fulfill brand promises.
Our design background naturally guides us to coalesce diverse perspectives, requirements, and objectives into a coherent, communicable, and actionable product definition. We define the product through models, prototypes, functional requirements and preliminary specifications. We help plan roll-out priorities, support development processes, and plan implementation with key partners. Because the implementation process frequently reveals unforeseen issues, and changes in the marketplace often necessitate adjustments to features and functions, we consult with our clients through implementation and deployment.
Every product fulfills different strategic business and market objectives. Positioning the product in one of the following four quadrants helps orient internal and external teams to goals, priorities and risks:
1. Inventing new products means that companies are looking to address unrecognized customer needs. This requires time and financial resources. It also carries risks in terms of market success and reliable performance. In addition to understanding the audience and competition, it is paramount to evaluate the impact of the new products on the corporate brand.
2. Extending products to new and frequently specific uses situations is similar to inventing new products for new markets. Adapting existing products to such new situation requires domain specific knowledge, resource commitments and ongoing evaluation. Brand impact is also important here.
3. Evolving new products through new technology can lead to significant product changes. It requires careful evaluation if technical feasibility will translate into market and business success. Again, brand can be a criteria for setting priorities.
4. Improving existing products can be part of the product release strategy or be required due to customer feedback.
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